The short version, and the long one
I'm Ayelen Barricarte, a product leader. I work remotely with globally distributed teams. I love complex, high-impact projects. I'm also a cofounder of Magnesium AI, where we help companies across LATAM on their AI adoption journey.
PM focused on discovery, prioritisation and launches that move metrics. I like small teams and big problems. If your roadmap is a mess, let's talk.
- Based inBarcelona, Spain
- Work modeRemote, global
- Time zoneCET/CEST
- LanguagesNative Spanish · Professional English
How I got here
This paragraph is a placeholder for the long story: where I come from, what brought me to product and what I learned along the way. Ayelen writes it in Spanish first, then we translate it.
Second placeholder paragraph: the moments that shaped how I work, the mistakes that taught me the most and why I chose Barcelona as home base.
- Magnesium AIRemote
- Co-founder & COO
- Sainsbury's Digital, Tech and DataLondon · hybrid
- Martech Group Product Manager
- Nectar Loyalty Senior Product Manager
- GANLondon · remote
- Product Director of Core Platform
- Customer Engagement Product Manager
- Simulated Gaming Launch Product Owner
- Telecom ArgentinaBuenos Aires
- TV Ecosystem Product Owner
- Product Marketing Specialist
- Smartphone Marketing Specialist
- Senior Marketing and Professional Services Buyer
Three things you'll notice fast
Discovery before features
Placeholder. I talk to users and look at data before opening a ticket.
Clear priorities, always
Placeholder. A roadmap is a list of decisions, not wishes.
Truly remote
Placeholder. I write a lot, document everything and respect time zones.